Organizational Analysis Research Paper Example | Topics and Well Written Essays - 1750 words

Organizational Analysis - Research Paper Example Unilever produces around 400 brands for the customers around the world with their main focus being directed towards the healthy lifestyle of their customers. There are around more than 171,000 employees working in Unilever. Out of their product range, 12 brands of Unilever have a sales figure of more than â‚ ¬1 billion. Unilever claims to impact the lives of the people with the usage of their products (Unilever Facts, 2013). The product range of Unilever ranges from nutritional foods to various flavored ice-creams. It has a product line of various types of household products such as soaps and shampoos. Some of the top leading brands of Unilever around the world are Dove product range, Lipton, Suave, Blue Band and other such type of products. Unilever aims towards promoting their missions which are strong and which possess a standing on long term grounds. It works upon developing a strong and loyal customer base and accordingly works upon their advertisements so that their customer s can associate the brands with their daily household care (Introduction to Unilever, 2013). An example of their ads is the lifebuoy ad soap which displays hygiene through the use of lifebuoy soap. Unilever spends a huge budget on their research and development department and they create their labs around the globe in which their scientists are working on new and innovative products that can be created for the consumers worldwide. The experts are constantly in the working and research phase of testing out new possibilities and this is one of the major strengths of the organization (Introduction to Unilever, 2013). Through research and development, Unilever gets a good chance or remaining a competitive organization. Research allows the invention of new products in association with their current products. Unilever also conducts a proper consumer research so that their new research and development can be tested in the market about whether it is acceptable to the consumers or not. Unile ver claims that they understand the needs and requirements of the customers and accordingly research and come up with better products (Introduction to Unilever, 2013). Unilever aims by its advertisements that they have strong associations with their consumers in the consumer’s everyday life. Research the organization’s mission statement. Discuss the role HR will play (or does play) in fostering the organization’s mission statement. The mission statement of Unilever is that it works towards making the future better for the individuals. Unilever values its customers and hence work towards producing products that are beneficial to the customer in their everyday life so that customers look and feel good about them. Unilever also adds on to their mission statement that they act as an inspiration for the customers in taking small actions in their daily lives to make a difference in the world around (Annual Report & Accounts 2011, 2013). Unilever also implements strate gies towards promoting sustainable growth and they have crafted their business model according to this scenario. They work upon producing products that allow the consumers ease and convenience in their household care. Unilever has a large interest and focus towards a sustainable growth of the business and it plans all its business strategies accordingly (Annual Report & Accounts 2011, 2013). The Human Resource Management plays an important role in fostering the